While we’ve been working hard at this for the past 5 years, now is the public launch of Pure Watercraft and the Pure Outboard, with pre-sales of the Pure Outboard open now.

Our team of experienced, dedicated engineers has been working on revolutionizing boat propulsion from the ground up. The result is an outboard motor vastly different than the ones on the market today, and far superior for many applications than gas-powered alternatives. Pure Outboard is the first step as we strive to bring boating to a new level of performance, convenience, and enjoyment.

Welcome to a new era of boating.